X
UCA News
The Pontificate - Contribute to help UCA News
The Pontificate - Contribute to help UCA News
The Pontificate - Contribute to help UCA News
The Pontificate - Contribute to help UCA News
The Pontificate - Contribute to help UCA News

Pakistan

Radio Veritas Asia's Urdu service to go online

The emergence of smartphones and mobile internet subscriptions offer new opportunities to reach out to a wider audience

Updated: October 31, 2017 10:26 AM GMT
Featured Authors - Columnists | Make a Contribution
Radio Veritas Asia's Urdu service to go online
Listeners pose for a photo with Bishop Joseph Arshad in Lahore, Oct. 22. (Photo by Father Qaiser Feroz) 
Share this article :

To increase its audience, Radio Veritas Asia has begun an online transmission for its Urdu service in Pakistan.

The four-hour web stream will replace the existing shortwave transmission broadcasted from Radio Veritas Asia in the Philippines.

According to Father Qaiser Feroz, director of the Urdu service, the transition will be completed in the next five months.

"Financial crisis was a very important factor. Donors only cover 70 percent of the production costs," he said.

"Also, the emergence of smartphones and mobile internet subscriptions offer new opportunities to reach out to a wider audience," he said.

Lack of interest in the radio service from the Christian community was another challenge. Most of the 6,000 registered listeners of the Urdu service, broadcast from the Catholic communication center in Lahore, are Muslims. 

"Education, not media, is the top priority of the local church," he said.

The late Archbishop Armando Trinidad of Lahore initiated the national language service in 1977. Radio Veritas Asia offers an Urdu service in both Pakistan and neighboring India. Its programs focus on peace, health, history, women issues, children, worship and literature.

UCA Newsletter
YOUR DAILY
NEWSLETTER
Thank you. You are now signed up to our Daily Full Bulletin newsletter

Also Read

UCA News Podcast
Support UCA News
UCAN Ad
 
Contribute and get the Mission in Asia PDF Book/e-Book Free!
Contribute and get the Mission in Asia PDF Book/e-Book Free!
UCA News Catholic Dioceses in Asia
UCA News Catholic Dioceses in Asia
UCA News Catholic Dioceses in Asia