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Stuck for a sermon subject? Let Superman fly to your rescue
Marketers target clergy with movie-related sermon notes
Superman postage stamp picture: Shutterstock
- Eric Marrapodi for CNN Belief Blog
- United States
- June 19, 2013
As the new Superman movie takes flight this weekend, filmmakers are hoping the Man of Steel lands not only in theaters, but also in pulpits.
Warner Bros. Studios is aggressively marketing "Man of Steel" to Christian pastors, inviting them to early screenings, creating Father’s Day discussion guides and producing special film trailers that focus on the faith-friendly angles of the movie.
The movie studio even asked a theologian to provide sermon notes for pastors who want to preach about Superman on Sunday. Titled “Jesus: The Original Superhero,” the notes run nine pages.
“How might the story of Superman awaken our passion for the greatest hero who ever lived and died and rose again?” the sermon notes ask.
Similar campaigns to corral the country's large number of Christians into the movie theater have been used for "Les Miserables," "Soul Surfer" and "The Blind Side," all of which had at least some faith angle.
Full Story: Superman: Flying to a church near you
Source: CNN Belief Blog