• China Flag
  • India Flag
  • Indonesia Flag

Real Madrid takes down its cross for Arabian venture

The world's most famous football club has produced an alternative version of its badge with the cross removed. Is it because it fears offending its Arabic business partners?

  • Mike Opelka
  • International
  • April 3, 2012
  • Facebook
  • Print
  • Mail
  • Mail This Article
    (For more than one recipient, type addresses separated by commas)
  • Share
What’s the difference between these two versions of the Real Madrid soccer team’s logo?

The logo on the left is the typical one used by the massively popular Real Madrid soccer team. It is still the logo seen on the club’s web site. The one on the right is the new, edited version that will be used to promote the new, billion dollar Real Madrid resort island being built in the United Arab Emirates (UAE). Did you notice that the small cross atop the crown was removed?

If you are not familiar with the soccer world, Real Madrid is on par with other globally-recognized professional sports franchises like the New York Yankees or the Dallas Cowboys. They are a brand with annual revenues over $500,000 million and an estimated net worth of almost $2 billion dollars.

The Real Madrid history is a rich one, dating back to 1902.

Real Madrid was founded in 1902, and it is the pride of all Los Madridistas. A Harvard University study on football determined that Madrid is also the most popular team in the world, with more than 228 million supporters.

There are anecdotal reports that claim the  1920-31 logo using the crown was approved by Spain’s King Alfonso XIII back in 1920. It disappeared from the uniforms from 1931-1941. After the Spanish Civil War ended, the crown returned and has been present on the team’s logos and uniforms for the past 71 years.

And then came the Real Madrid sports island/theme park.

The crown with the cross has been part of the team’s logo for more than 70 years. So why should it be removed? Yahoo’s Brook Peck referred to the removal of the cross as a “small, but deliberate change.”

Deliberate? That’s a good word for it. Some are pushing the change as “good business” while others say that it smacks of religious intolerance and censorship.

The cross remains on Real Madrid’s logo everywhere else. It is only removed from the logos in the new theme park being built in the UAE.


Source: The Blaze
  • Facebook
  • Print
  • Mail
  • Share
UCAN India Books Online
Global Pulse Magazine