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Priests denounce McDonald's TV ad
Message 'could corrupt the young and trivialize relationships
- ucanews.com staff, Manila
- April 11, 2011
âIt could give the wrong message to children that itâs all right to enter into a courtship, and it could pave the way for the very young to be lax and carefree,â said Bishop Deogracias Iniguez of Kalookan, chairman of the Catholic Bishopsâ conference of the Philippinesâ Episcopal Commission on Public Affairs.
The prelate was referring to a McDonaldâs ad in which a little girl asks a little boy âCan I be your girlfriend?â To which the boy answers: âNo. A girlfriend is too demanding. Too expensive.â
The boy eventually gives in when the girl says all she wants is âfrench fries.â
âThe ad must be replaced,â said Father Melvin Castro, executive secretary of the CBCPâs Episcopal Commission on Family and Life, in an interview over Church-run radio.
He said the ad plays with kidsâ emotion and cheapens relationships. âIt should go. It will be viewed by many children, especially this summer when they are on vacation.â
Father Castro said government agencies like the Department of Social Welfare and Development (DSWD)Â and consumer advocates should be protecting childrenâs welfare.
âThey should not just look at âbigger things;â this looks so subtle,â the priest said.
âOur appeal to the faithful is to make that company feel our sentiments. Letâs protest this subtle and open attempt to change our values as Filipinos,â he added.
He said children must be taught the right values like love for parents, country, God, nature, not human relationships that are not appropriate for their age.
âNot only that, youâre teaching commitment but you are basing it on so shallow a thing as french-fries. Thatâs not a good signal, especially since you are targeting youth,â the priest said.